Rosso35 is an Italian womenswear label known for refined, easy pieces with genuine craft in them, from hand-painted poplin shirts to linen trousers and fluid dresses. The style is polished but relaxed, with a light palette that suits everyday and holiday dressing alike.

What is Rosso35 known for?

Rosso35 is best known for elevated warm-weather dressing: hand-painted and printed shirts, linen wide leg trousers and easy dresses in whites, ivories and soft prints. The hand-painted poplin styles, where no two shirts are quite identical, are a particular signature.

Where can I buy Rosso35 in the UK?

You can buy Rosso35 at Lonah, an independent designer boutique in Westbourne, Bournemouth, in store and online with free UK delivery. The Lonah edit is hand-picked each season and currently covers Rosso35 dresses, shirts and wide leg trousers.

Is Rosso35 true to size?

Rosso35 uses Italian sizing, which we convert and display as UK sizes on every product page. Cuts are relaxed rather than fitted, so most customers take their usual converted size. Call the team on 01202 540600 if you would like measurements for a specific style.

How do I care for a hand-painted shirt?

Wash hand-painted and printed cotton gently, cool and inside out, and skip the tumble dryer, which is harder on painted detail than washing. Iron on the reverse, and always follow the care label on the individual garment first.

Rosso35

A hand-painted poplin shirt tells you most of what you need to know about Rosso35: the Italian label puts real craft into pieces that read effortless. At Lonah, the current edit runs to dresses, shirts and wide leg trousers, hand-picked for our Westbourne, Bournemouth boutique and online.

Pieces in stock include the white hand-painted poplin shirt, a light blue sleeved dress, a white long sleeve maxi dress, print linen wide leg trousers, ivory wide legs and a beige and pink print shirt. The palette stays light and summery, built around white, ivory and soft prints.

Rosso35 works hardest in warm months, when linen trousers and a beautiful shirt are the uniform. Free UK delivery on all orders, 14-day returns on online purchases, and sizing advice on 01202 540600.