120% Lino does one thing and does it completely: pure linen, cut for real summers. The Italian label has spent more than three decades refining garment-dyed linen clothing, and the depth of colour and softness that process gives is what sets it apart. At Lonah, we stock 120% Lino dresses, shirts, trousers, shorts and skirts in our Westbourne, Bournemouth boutique and online.
Linen rewards honest construction. It breathes in the heat, softens with every wash and carries colour beautifully, and 120% Lino leans into all three. The current edit runs from a pink print midi wrap dress and bouquet pink embroidered shirts to placid blue wide-leg trousers, tropical print split-hem trousers and embroidered cutout shorts.
This is holiday and high-summer dressing that keeps working at home: a linen shirt over swimwear one week, under a blazer the next. Whites, creams, pinks and blues dominate the palette, so pieces pair off naturally.
Every piece is hand-picked for the boutique. Free UK delivery on all orders, 14-day returns on online purchases, and the team is on 01202 540600 if you would like sizing help before you buy.

